BCLC had come out with awesome perks for retailers who are both good in selling tickets and lucky in selling winnings tickets. This is their way to motivate retailers to sell as many lottery tickets as they can. There are commissions, bonuses and prizes that had been given out. This may be a problem for gambling addicts however, the government profits from BCCLC when it was provided with #1.4 billion last year and which expected to be more than this amount for this year following increase of sales from retailers.
On September 3 of this year, Verna Holmes, owner of Seafair Smoke & Mixer at Seafair Shopping Centre from Richmond was presented a big mock check for $60,000 by the British Columbia Lottery Corp. because this is where the $60-million winning Lotto Max ticket won by fisherman Joseph Katalinic had been bought. It was the largest lottery win in B.C. history. Though, the clerk who sold winning tickets are not given special incentive.
In order to qualify for the incentives, each retailer must sign a contract with BCLC to set out their roles, responsibilities and compensation.
The list of compensations are as follows:
5% – Total lottery tickets sold.
0.5% – Bonus for $125,000 worth of sold tickets in a year.
2.5% – Bonus for more than $1.5 million worth of sold tickets in a year.
$500 – Bonus for $25,000 sales bump from last year’s sale.
$750 – Bonus for $50,000 sales bump from last year’s sale.
$1,000 – Bonus for $75,000 sales bump from last year’s sale.
$1,250 – Bonus for $100,000 sales bump from last year’s sale.
B. Winning Tickets
$60,000 – Sold $60-million winning ticket
0.1% – Sold $2 million and up winning ticket
$2,000 – Between $1 million and $1,999,999.99 winning ticket
$1,000 – Between $500,000 and $999,999.99 winning ticket
$500 – Between $100,000 and $499,999.99 winning ticket
$250 – Between $10,000 and 99,999.99 winning ticket
1% – Commission on winning ticket validation
In the instance that store owner changed, the sales incentive will be prorated.
BCLC campaign towards generating more sales will indeed be effective because it will be a win-win situation for both BCLC and retailers. 2019 lottery profit will then be good for the government.